Promoting Gift Cards Online: Easy Marketing Tips for Small Businesses

Having gift cards is one thing – making sure people actually know about them is another. Luckily, promoting gift cards online doesn’t need to be complicated or expensive. Here are some straightforward tactics any small business can use.

Make Gift Cards Easy to Find on Your Website

Add a clear “Gift Cards” link in your top navigation and feature them on your homepage. If customers need to hunt for them, chances are they won’t bother.

Send an Email Campaign

Your email list is gold. Send a dedicated campaign around peak gifting times, or add a small reminder at the bottom of your regular newsletters: “Need a gift? Our gift cards are always a great choice.”

Use Pop-Ups for Seasonal Sales

Website pop-ups can be annoying if overused – but during holidays they’re perfect. A subtle pop-up saying “Looking for the perfect Christmas present? Grab a gift card today” can really drive clicks.

Run Google and Facebook Ads

Even a small ad budget can put your gift cards in front of local buyers. Target searches like “last-minute gifts in [your town]” or run a quick Facebook ad for £5–10 a day in the run-up to Christmas.

Feature Them on Your Blog

Content marketing works. Write a blog post about “The best gifts for foodies in [city]” and include your gift cards in the list. That way, you’ll attract local search traffic.

Offer Digital Gift Cards for Instant Delivery

Many people shop online at the last minute. Offering instant email delivery makes your gift cards much more attractive.

 

Promoting gift cards online doesn’t require fancy tools – just visibility, timing, and a little consistency. By making them easy to find, using your email list, running simple ads, and highlighting them in content, you’ll see sales start to climb.