How to Use Social Media to Boost Gift Card Sales

Social media isn’t just about likes and shares – it’s a powerful sales channel. When used well, it can help you sell more gift cards and reach people who may not have discovered your business otherwise. Here’s how.

1. Showcase Your Gift Cards in Action

Post photos or videos of your gift cards being unwrapped, used, or displayed in-store. Real-life visuals make them feel more exciting and tangible.

2. Run a Giveaway

A simple contest – “Tag a friend you’d give this gift card to” – spreads awareness fast. The prize doesn’t need to be huge; even a £20 voucher can generate loads of engagement.

3. Use Instagram and Facebook Stories

Stories are perfect for quick, eye-catching reminders. Post a story with a direct link to buy a gift card and use stickers like “Swipe Up” or “Shop Now.”

4. Share Customer Testimonials

Ask happy buyers to share photos or a short comment about gifting your card. Reshare these to show real people love them – nothing builds trust like word of mouth.

5. Tie Posts to Occasions

Don’t just promote around Christmas. Use birthdays, anniversaries, “Thank You” gifts, and even corporate gifting as reasons to remind followers about your cards.

6. Use Paid Social Ads

Even a £50 campaign targeted to local users can put your gift cards in front of thousands of potential customers in your area.

 

With creative visuals, giveaways, testimonials, and seasonal reminders, social media can turn casual scrollers into paying customers. The key is consistency – keep gift cards top of mind and watch sales grow.