How to Sell More Gift Cards: 7 Proven Tips for Small Businesses

Gift cards aren’t just a nice extra – they can be one of the most profitable products you offer. They generate upfront cash, bring in new customers, and keep loyal ones coming back.

But how do you actually sell more of them? Here are seven practical tips any small business can put into action.

1. Put Gift Cards Front and Centre

If customers can’t see them, they won’t buy them. Display gift cards clearly at your till, in your shop window, and on your website homepage. Add signs like “The perfect last-minute gift” to catch attention.

2. Promote During Key Seasons

Gift card sales skyrocket around Christmas, Mother’s Day, and Valentine’s Day. Plan campaigns a few weeks in advance so customers know you have them ready.

3. Train Your Staff to Suggest Them

Your team are your best salespeople. Encourage them to suggest gift cards when someone looks unsure about what to buy. A simple line like “Not sure? A gift card is always a winner” works wonders.

4. Offer a Small Incentive

Everyone loves a bonus. Try “Buy a £50 gift card, get £5 free” or “Buy two, get 10% off.” It encourages bigger purchases and makes customers feel they’re getting extra value.

5. Use Social Proof

Show that others are buying gift cards. Share testimonials, photos of happy customers, or even a simple sign that says “Our best-selling gift this season.”

6. Add Them as an Upsell Online

If you sell online, suggest a gift card at checkout. Many shoppers add one “just in case” – especially when they need a quick present.

7. Partner with Other Local Businesses

Team up with a neighbouring shop, café, or salon to cross-promote each other’s gift cards. It doubles your exposure and helps you reach new audiences.

 

Selling more gift cards doesn’t require big budgets – just a few smart tweaks to how you promote them. With clear displays, seasonal promotions, staff support, and small incentives, you’ll soon see your sales grow.